Branding was required for the building of their new library in Shepherds Bush, that could both be manipulated for other council projects but also gave each individual project their own unique brand style.
This was achieved by using a local map of the area for the project and identifying main roads and building as block colour. This allowed for each project to be unique according tho their geographical location, all united using the Hammersmith and Fulham council colours.
The branding was used for all literature, display, signage and interior design throughout the library.
- Full-service branding project for signage, advertising materials and whole venue visuals.
Shepherds bush library
large format graphics • wayfinding • display • signage
