Claudia was looking for a brand refresh in time for her busy wedding season fairs and events. After initially working in childrens events, she was pivoting her business to focus on the wedding industry, and felt her initial branding was no longer suitable for the market and her customers.
We discussed how she currently used each element of her brand suite, and where adjustments we needed. We kept the main logo in essence but edited the colour palette to me more aligned with her products and brand photography. Her submark was hardly used so this was redrawn to be more easy to apply to her marketing and products. The logo variations were slightly adjusted to include a new string of lights and recoloured to match the new palette, and the previously unused confetti pattern was edited to be more flexible for use. Claudia also asked for some new, hand-illustrated elements she could use across her website and social media.
These gentle adjustments have helped the branding for Delight in Me Designs to align beautifully, and support the pivot Claudia has made to attract more of her ideal customers and clients.
- Edits to colour palette
- Edits to logo variations and submark
- Edits to pattern
- Edits to existing brand element
- New hand-drawn brand elements
delight in me designs
Brand refresh for wedding supplier
Having the conversation with you and understanding how lovely and collaboratively you would work with me, I thought it would be a great fit. I felt you would take great care of my beloved brand. You gave me the space I needed, as well as all the incredibly lovely and gentle follow ups. You understood my needs and delivered exactly what I wanted from my brand refresh.
The additional assets and time you took to hand-draw those extra elements are such a valued nice touch to help tie everything together. I really appreciate that becoming a part of my refreshed branding now and how it ties in so nicely with everything. Updating my style guide was also amazing. It just helps so much to have it all in one place.
You were the nicest designer ever to work with! So patient, lovely and caring.
C. Kasby
